The company asked people to guess what the "B" could stand for.
IHOP has announced what the "B" stands for in its much-pondered name change.
For the past week, fans of the restaurant wondered what the mysterious letter b represented.
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IHOb tweeted the announcement in a video shortly after 8 a.m.
It's adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top. The pancake house is now selling what it calls "Ultimate Steakburgers" - a menu item so monumental, it seems, that it warranted a name change "for the time being", the company said in a statement.
Burgers was a popular one.
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IHOp has become IHOb, the International House of Burgers, serving up steak burgers any time of the day.
The temporary change celebrates the debut of the brand's new 'Ultimate Steakburgers, ' a line-up of seven new burgers.
For a limited time at participating locations, the new burgers will be available to customers with unlimited fries and a drink for $6.99, and will be served morning, noon and night.
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They'd seen me in the newspapers and again and again would point at me, shouting " Bun cha! ". "I suppose I've learnt humility". Asia Argento , his girlfriend, also released a statement saying how sad she had been to hear the news.