Target is apologizing after customers complained about an offensive greeting card that was sold in its stores ahead of Father's Day.
The sand-colored card features what appears to be a couple of color and the phrase "baby daddy" in maroon lettering. "It's not sweet or nice".
Target pulled a Father's Day card after a public outcry accused the item of being insensitive to African-Americans.
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American Greetings also issued an apology for the cards and said it would stop selling them at all retailers, including Target.
American Greetings protested that the discussion wasn't taking the wording inside the card into account, saying the copy makes clear that the card was "created for, and addressed to, a loving husband".
"We want all guests to feel welcomed and respected when they shop at Target", the company said in a statement.
- Boosie Bad Jan ✨ (@JanMarie_)Target got baby daddy Fathers Day cards?!?
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The retailer was alerted about the card last week and is removing the card from its stores.
Target only stocked the card in half of the company's stores.
She took her anger to social media, and others followed suit. "By posting my comment, I hoped to shed some light on why I was upset about it".
The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide. In a statement to Fox News the retail giant said: "We appreciate the feedback and apologize".
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