No surprise here: Amazon sold over 100 million products on Prime Day

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Amazon is keeping with its general trend of not getting into specific numbers sold or revenue from Prime Day.

Australia's inaugural Prime Day sale reportedly trumped Amazon forecasts, with sales exceeding Boxing Day on the first day.

Additionally, Amazon recorded the most single-day sign-ups in history for its Prime service on June 16th. Almost every device Amazon makes is now available at a deep discount, and you'll find every single one of them below.

PRIVATE LABEL PUSH: Amazon has been building its own brands, and it'll be offering deals on those, especially its clothing brands, analysts have said.

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On July 16, the Amazon Prime Day sale started with a bang. It's available to Prime members in 17 countries: the USA, the UK, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Singapore, the Netherlands and Luxembourg.

Globant VP of technology, Nicolás Ávila, saw Amazon Prime Day as a symbol of how Amazon transformed a great customer experience into a loyalty program.

Last year, Amazon brought in an estimated $1 billion in sales on it's third-annual Prime Day.

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Amazon's Prime Day didn't have the greatest start, and it looks like users in NY and Philadelphia were still experiencing some glitches Tuesday morning.

The next-largest online retailer, eBay (EBAY), has just 6.6 percent of online sales.

That compares with about $600 per year for non-Prime Amazon customers.

Prime customers are hugely important to Amazon, as they are known as the site's most frequent and valuable customers. The cheap-chic retailer promoted its own alt-Prime Day in the days leading up to Amazon's event, telling shoppers it "Offers Deals for All; No Membership Fee Required".

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Earlier this year, Amazon CEO Jeff Bezos revealed that the company has more than 100 million paid Prime members. At best, some Prime members found humor in the canine photos, but other shoppers were justifiably less amused they couldn't start bargain-hunting.

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