As recently as April the ratio was about four lira per dollar.
Well, if you want azure seas, ancient temples and a holiday which most likely costs less than it did past year, then yes.
On Friday, President Trump announced that he will double America's metal tariffs on Turkey - despite the fact that he has no good reason for doing so. The president, who says a shadowy "interest rate lobby" and Western credit ratings agencies are attempting to bring down Turkey's economy, appealed to his countrymen's patriotism. Turkish officials held talks in Washington this week but there was no breakthrough.
The lira fell 7% against the dollar to 5.9655 on Friday morning after hitting an all-time low earlier in the session.
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Asked specifically about his chat with Silva, he continued: 'I did not need a lot of convincing. Everton always was a big option for me, especially after speaking with the coach, Marco Silva.
The external value of the lira is not a prime concern of Mr Erdogan's core supporters, many of whom have no plans for foreign holidays and readily accept government rhetoric that economic problems are caused by outsiders seeking to weaken Turkey.
On August 1 Washington announced sanctions against Turkey's justice and interior ministers, prohibiting United States entities and citizens from doing business with them, after threatening to impose "large sanctions" if Ankara failed to free Brunson.
Concerns mounted Friday after a report in the Financial Times that the supervisory wing of the European Central Bank had over the last weeks begun to look more closely at eurozone lenders' exposure to Turkey.
After his June 24 election victory, Mr Erdogan put his son-in-law Berat Albayrak in charge of a newly expanded finance ministry while a new presidential system did away with the office of prime minister, whose last incumbent Binali Yildirim had on occasion urged caution in economic policy. In his speech in the northeastern city of Bayburt, Erdogan added that he would decisively defend the country against economic attacks. For China, stabilizing a fellow emerging economy's currency has value, but Beijing could also benefit from becoming an economic friend to a North Atlantic Treaty Organisation state whose relationship with the West is increasingly strained. It pegged its total credit exposure to Turkey at $2.53 billion at the end of June, nearly entirely with non-sovereign counterparties or borrowers, and said it had $2.05 billion of Turkish collateral.
"This is a domestic and national struggle". It is obvious how it will be done: "since the final decision-maker of all policies in the new regime is the president, the responsibility of regaining confidence is on his shoulders", said Seyfettin Gursel, a professor at Turkey's Bahcesehir University.
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Therefore, I hope that the North Atlantic Treaty Organisation leadership will have enough sense not to take any steps in this direction'.
Turkey's sovereign dollar-denominated bonds tumbled with many issues trading at record lows.
The lira's relentless depreciation drives up the cost of imported goods from fuel to food for ordinary Turks.
Should the woes of the lira risk feeding into a widescale economic crisis, the government still has levers at its disposal.
The current market expectation is that a rate increase of at least 5pc, from the current 17.75pc interest rate, will be required to stem the tide of Lira losses and traders are nervously awaiting any announcement of an emergency central bank meeting which may happen next week.
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Meanwhile, markets are deeply concerned over the direction of economic policy under Erdogan, with inflation at almost 16 percent but the central bank reluctant to raise rates in response.